JUANA Halterneck Top dune

Preorder production means we don’t produce styles that won't sell. This means that every time we launch a new capsule collection, we wait for new orders to come in to begin producing. This is the most sustainable way of shopping because it creates no excess material. This is why we give you 25% off at launch - to encourage preorder shopping. After two weeks, when the first batch of orders begins production, the discount drops to 15%.

You can check shipping times on every individual product page. Please bear in mind that since all items are made to order and produced from scratch to avoid waste and overproduction, different styles and sizes will be in different stages of production and therefore have different shipping times. So make sure to check times for each product you want to see how long it will take to arrive.

Preorders are one of the most sustainable production methods because instead of mass production, we wait for orders to come in so we can produce exactly the amount that is asked for. This way we don’t have any leftover stock or fabric - most brands burn this or take it to landfills, a massive threat to our ecosystem.

After a capsule collection is launched, it takes us approximately two weeks to determine accurate demand levels for each item. Once this time finishes, we begin producing, and the discount drops to 15%. This would be the second batch of orders, which takes about six weeks to produce. After these are sent out, the items are now in-stock and at full price.